Red Bull finalized its takeover of the Newcastle Falcons, a top-flight English rugby union team, marking its entry into professional rugby ownership. The energy drink company acquired full ownership of the club, previously known as Newcastle Falcons, and rebranded it as Newcastle Red Bulls. The transaction, announced through official statements, includes plans to invest $10 million over the next three years to upgrade the Kingston Park stadium, which currently seats 10,200 spectators. The deal also involves retaining the existing coaching staff and over 40 players, with an additional recruitment drive targeting 15 new athletes by the 2026 season. Red Bull’s sports portfolio, already encompassing Formula 1, soccer, and extreme sports, now expands to include rugby, aligning with its strategy to diversify its global sports presence. The takeover follows a period of financial challenges for the Falcons, with the club reporting a $2 million deficit in the previous season. Local officials anticipate the investment will create approximately 150 jobs in the Newcastle area, boosting the regional economy. The first match under the new branding is scheduled for September 5, 2025, against Exeter Chiefs, with ticket sales already exceeding 8,000 pre-orders. This move underscores Red Bull’s commitment to supporting sports at various levels, with plans to integrate its marketing expertise to enhance the club’s visibility.
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