The Coca-Cola Company revealed plans to introduce a new cane sugar variant of its flagship Coca-Cola product in the U.S., with a launch scheduled for this fall. This announcement follows a statement from President Donald Trump on July 16, 2025, claiming an agreement with Coca-Cola CEO James Quincey to switch from high-fructose corn syrup to cane sugar, a sweetener used in many international markets. The new variant aims to complement the existing portfolio, which includes Coca-Cola Original, Coke Zero Sugar, and Diet Coke, with no plans to discontinue these options. The company’s second-quarter report, released on July 22, 2025, highlighted this addition as a strategic move to offer more choices, with CEO Quincey noting it reflects consumer demand for variety. Production details remain under wraps, but the shift is expected to involve importing cane sugar, potentially affecting pricing, though no specific cost has been disclosed. The initiative builds on existing U.S. products like Simply Lemonade and Costa Coffee, which already use cane sugar and contribute to the company’s $45 billion annual revenue. This launch aligns with Coca-Cola’s ongoing innovation, with the company maintaining its global presence through over 200 brands and a commitment to adapting to market trends. The news has sparked interest among consumers, with early discussions focusing on taste comparisons to Mexican Coke, known for its cane sugar formula.
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