On May 20, 2025, Airbnb announced an expansion of its services, allowing travelers to book personal chefs, trainers, and other professionals directly through the platform. This new feature aims to enhance the travel experience by offering tailored services at accommodations worldwide. Guests can now arrange for a private chef to prepare meals, a fitness trainer for workout sessions, or even local guides for personalized tours, all integrated into their Airbnb booking. The initiative builds on Airbnb’s existing Experiences program, which has seen over 40,000 activities booked globally in 2024. Early data shows that 15% of users who tested the service in select markets, including the US and UK, opted for a personal chef, while 10% chose fitness trainers. Airbnb plans to roll out this feature globally by the end of 2025, aiming to cater to travelers seeking more customized and convenient vacation experiences.
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