On August 4, 2025, Harley-Davidson revealed plans for a new affordable motorcycle, the Sprint, aimed at the Spanish market among others. This model, set to be priced at approximately $6,000 in the U.S., marks a strategic move to attract a broader range of riders, particularly younger and entry-level enthusiasts in Spain. The Sprint is designed to offer the iconic Harley-Davidson experience with a focus on accessibility, featuring a lightweight chassis and a modern engine optimized for urban and leisurely rides. The announcement, reported by AutoBild Spain, highlights Harley-Davidson’s commitment to expanding its market share in Europe by introducing cost-effective models without compromising brand heritage. The Sprint is expected to be available in Spanish dealerships by mid-2026, with pre-orders opening in early 2026. This launch aligns with Harley-Davidson’s broader efforts to diversify its lineup, including plans for additional lower-capacity motorcycles to meet growing demand in Spain and beyond. The company anticipates strong interest, with projections of selling thousands of units in the first year, leveraging Spain’s vibrant motorcycle culture and favorable riding conditions.
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