Italy’s Ministry of Economy (MEF) announced the successful allocation of 46 new online gambling licenses, each priced at €7 million, marking a significant update to the country’s gaming regulations. This development, detailed by the Agency of Customs and Monopolies (ADM), aims to enhance financial integrity and player protection. The new regime requires each license to correspond to a single domain, eliminating multi-brand “skins,” a shift from the current market structure where 81 licensees operate. In 2024, these licensees generated €5 billion in gross gambling revenue (GGR), with 54 Italian operators managing approximately 320 websites and 27 foreign operators overseeing around 100. The licensing process, part of a broader overhaul, saw ADM prevail in a legal challenge from smaller operators who contested the €7 million fee, with Italian administrative courts upholding the measure. Additionally, the Meloni government established a committee to collaborate with Serie A, Italian media stakeholders, and the Olympic Committee (CONI) to develop a new code of conduct for gambling sponsorship and advertising. The initiative reflects ongoing efforts to regulate the sector, with the new licenses expected to take effect following a transition period. Over 200 comments on X in the past week indicate public and industry interest, though no specific implementation dates have been set as of July 12, 2025.
34news.online
34news.online
