On May 15, 2025, Apple Music partnered with Universal Music Group to introduce Sound Therapy, a new feature aimed at enhancing user well-being through specialized audio experiences. Announced via Apple Newsroom, the initiative offers curated soundscapes using gamma waves and white noise to improve focus, theta waves for relaxation, and delta waves with pink noise to aid sleep. This collaboration leverages Universal Music Group’s extensive catalog to create immersive audio sessions, available to Apple Music subscribers at no additional cost. Apple Music, with over 100 million subscribers globally as of recent data, aims to deepen user engagement by integrating wellness-focused content. The launch aligns with Apple’s broader strategy to expand its services, following recent accessibility updates and ahead of WWDC 2025, scheduled for June 9, where further software enhancements are expected.
34news.online
34news.online
